Published rates, because you shouldn't have to sit through a call to find out whether we're in your range. Everything below is a starting point, and every engagement gets a written scope before anyone signs.
For teams who can execute but want a professional in the room.
Our standard engagement. Most clients are here.
One moment that has to land: a launch, a raise, a crisis.
Available on its own, or added to any engagement above.
| Media training, half day | Up to four spokespeople, recorded, with written feedback | $3,200 |
|---|---|---|
| Press release and distribution | Written, approved, and sent over a national wire | $1,450 |
| Executive byline | Interviewed, ghostwritten, and placed | $1,900 |
| Crisis retainer | On-call cover with a two-hour response commitment | $2,800 / month |
| Event press office | Accreditation, on-site handling, interview desk | From $9,000 |
| Message platform | Positioning workshop and a written platform document | $5,500 |
No, and be careful of any firm that does. We guarantee the work: the reporters we'll approach, the materials we'll produce, and the number of pitches we'll run. Editors decide the rest.
Media relationships take about that long to produce anything. Month one is research and materials, month two is outreach, and month three is usually when stories start appearing. Leaving after one month means paying for the setup and none of the return.
Yes. Roughly half our retainer clients started on Advisory or a single campaign. Moving up mid-engagement is prorated, and there's no re-onboarding fee.
Then Advisory is usually the right fit. We work as an extra pair of hands and a second opinion rather than replacing anyone, and we're happy to be introduced to reporters as part of your team.
Not without telling you first. Category exclusivity is written into the retainer contract, and we'll turn down work that conflicts with an existing client.
Send us what you're trying to announce and roughly what you can spend. We'll tell you which engagement fits, or that none of them do.